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The mark of a caring community

Published 10:14 am Tuesday, March 26, 2013

At Buffalo Trace Distillery Saturday afternoon, the parking lot was full. So, too, was the overflow lot.

A little bit of a crowd, a man searching for a parking spot said to a security guard.

A whole lot of a crowd, the guard replied.

Neatly sandwiched between days of unseasonable spring weather, there was a small window of sunshine and the temperature in the 50s. That was exactly when hundreds of youngsters were running around the grounds during the distillerys annual Easter egg hunt.

It goes without saying there were smiles all around as kids of all ages were gathering up treats and having their picture taken with the Easter Bunny.

Businesses have many choices of how to spend their marketing dollars, and countless ways in which to give back to the community of which they are a part.

We arent about to offer suggestions, because every company regardless of size must decide on its own how to spend the part of its budget set aside specifically for events, sponsorships and charitable contributions.

Still, we must admit we are always happy to see free events for the public such as the Easter egg hunt that are enjoyed by so many. And it is not the only such time when events like this happen at Buffalo Trace, which has a display of lights and decorations viewed by many each holiday season.

Another example soon approaching is the summer concert series on the Old Capitol lawn, sponsored by Farmers Bank, which has become an enormously popular Friday night gathering spot.

Numerous other events scheduled throughout the year in Frankfort would not be possible without the generous support of corporate sponsors. From outlays of cash to garner title sponsorships to small gift certificates to help silent auctions, local business owners give generously to help in whatever way they can.

Some event sponsorships by businesses are obvious, but we are conscious of the fact many organizations and companies prefer to remain behind the scenes, helping in less conspicuous manners.

As we said, we arent about to offer suggestions, but we fervently hope every company that conducts business in Frankfort and Franklin County finds some way to help.

This week the United Way holds its annual meeting, that far-reaching organization being yet another way for business owners and individuals to aid the community.

There are countless ways for companies to give back to their customers and we see it happening.

It is what distinguishes us as such a caring community.