NEW YORK (AP) -- Companies hope you'll be gabbing about their Super Bowl ads on Monday morning. But the ultimate score is if those conversations continue throughout the year.
The Super Bowl is an advertiser's biggest stage (more than 111 million fans are expected to tune in this year.) It's also an advertiser's biggest gamble (a 30-second spot costs $3.5 million.) Marketers are willing to take the risk, though: a successful ad can generate buzz well after the game for the companies, products and people who star in them.