FORT MYERS, Fla (AP) -- There are billboards plastered around Boston these days with the Red Sox offseason marketing pitch.
"What's Broken Can Be Fixed."
Well, on Thursday at JetBlue Park, team president Larry Lucchino addressed what needs to be fixed this season, as the Red Sox continued spring training. And of course, coming off a 69-93 season, that list is long.
"It's a slogan. But I think this one has the added virtue of being true and transparent," Lucchino said. "That we know that last year and the final month of the preceding year were the beginning of a very downward trend for this franchise, a historic collapse, a disastrous 2012, that it was no secret that things needed to be repaired, reset, rebuilt, reloaded, reset, whatever 'R' word you want to use, and that acknowledging it was probably an honest way to approach the season."
The Red Sox open the Grapefruit League season on Feb. 23 vs. Tampa Bay.