Kroger announced Friday it will cease doubling coupon values Sept. 22 in most of its Kentucky, southern Indiana and southern Illinois stores.
Local Kroger stores are not alone in the change; The Atlanta Journal-Constitution reported that coupon doubling would end Sept. 21 in Georgia, South Carolina and Alabama stores. There’s even a Facebook page called “Bring Back Doubles” and a website, www.bringbackdoubles.com, with the titular goal of urging Kroger to reverse the trend.
The Facebook page even has a map tracking the doubles’ disappearance, showing that stores in much of the South and Midwest have already done away with them.
“Kroger will continue to invest in lower prices,” wrote Tim McGurk, public affairs manager for Kroger’s Louisville Division, in a Friday press release. “Double coupons only apply to a small percentage of the items in our stores. Lower prices throughout the entire store are a better benefit to the vast majority of our customers.”
The release stated that “only a small percentage of Kroger shoppers use double coupons, and customers are responding favorably to the recent increase in the quantity and value of the digital coupons available.”
“In an effort to modernize the company’s coupon policies, Kroger has been investing additional resources into its digital coupons and promotions,” McGurk wrote.
“This change will please the rapidly growing segment of our customers who prefer to shop and save without the trouble of clipping paper coupons,” he added.
The release stated Kroger customers have access to hundreds of digital coupons that can be downloaded at ww.kroger.com and through the store’s mobile app available on iPhone and Android devices.
Four Kroger stores in Bowling Green and Hopkinsville will continue to offer double coupons.