Tourism panel hires consultant to map out promotion strategy

By CHARLES PEARL State Journal Staff Writer Published:

Younger Associates, a Jackson, Tenn., research and marketing firm established in 1990, was selected Wednesday to develop a long-term, comprehensive strategic plan for the Frankfort-Franklin County Tourist and Convention Commission.

The strategic plan will be completed in 90 to 120 days for fee of $18,000. The commission will also pay $2,500 for a study on the economic impact of closed days at state-operated tourist facilities. That study will be completed in 30 days.

In its proposal, Younger Associates says Frankfort and Franklin County have a "wealth of tourism-related assets that is enviable to most other communities across the nation.". . .However, the city and county have not reached their "full potential for attracting the varied components of the visitor industry. As a result, the full economic growth and benefits are not being realized.

"The tourist commission needs a clearly stated, unified vision for all of the Frankfort area's tourism efforts. A step-by-step plan with measurable outcomes will allow the various tourism entities to align their energies and maximize results."

The proposal says a well-articulated plan will attract more resources and wider regional and state support, and implementing the plan will result in increased visitor spending, room nights and business opportunities.

For more on this story, see the latest State Journal.

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