Model cruisers funded by local replica producer

300 available for public purchase

by Lauren Hallow Published:

For years, Diecast Direct has made model police cruisers for departments worldwide from Kentucky to Kuwait.

For product development manager Dennis Deal, it only made sense to get Frankfort involved.

“When Frankfort (Police) adopted their new colors, we thought to ourselves, ‘That’d be kind of neat to do,’” Deal said Friday in Diecast’s showroom on Old Lawrenceburg Road.

“It’s in our own backyard.”

Recently, the company debuted the model police cruisers to the public. Through Diecast’s website or by stopping in its showroom, anyone can purchase a replica of the department’s black and white Ford Crown Victoria cruiser, small enough to fit in the palm of your hand.

“The guys are pleased and quite excited about them,” said Maj. Fred Deaton. “I suspect (Diecast) will receive a significant amount of orders.”

Deal contacted Chief Walter Wilhoite last fall for permission to use the department’s name and markings. Wilhoite says he’s also pleased with the outcome.

“When contacted about this production, it seemed to be a way to promote the department without any cost to our budget,” Wilhoite said in a statement. “… It also seems to be a popular collector’s item for the officers. They appear, at this point, to be quite well received.”

Both Deal and Deaton stressed that the cars were produced solely by Diecast and not through Frankfort Police. Sales are through Diecast and all profits go to the company. The cars are manufactured at Diecast’s factory in China and sold through the distributor in Frankfort.

Diecast has produced models of police cruisers from all 50 states, including replicas of Kentucky State Police vehicles, and for a few departments outside of the U.S., such as cars for Kuwait Traffic Control and Lebanon Security Services.

Deal said typically, Diecast produces models for larger departments, but for Frankfort, the company made an exception.

“We did Frankfort on our own,” Deal said. “We funded it simply because … we’re here.”

This is the second time Diecast built a model Frankfort cruiser. Several years ago, the company also sold replicas of the all-white cruisers, Deal said.

Officers can also personalize each car with their number. The replicas sell for $24.95 with the number and $19.95 without.

To learn more, go to www.diecastdirect.com or visit the showroom at 3005 Old Lawrenceburg Road.

Comments

Signed in as

By Posting to this site, you agree to our Terms of Service. Be polite. Inappropriate posts may be removed. The State Journal doesn't necessarily condone the comments here, nor does it review every post.

Want to leave your comments?

Sign in or Register to comment.

  • Friends with a past owner, yes, but that's not germane. Licensing dollars? From a local, "small-town" PD? Puh-lease. No, I see no monetary loss in this. If anything, I see a positive "PR" effect.

  • Longevity pay was cut. The citizens of this town have to pay a fee to have their trash picked up. We have an 8 million dollar white albatross sitting in the middle of the city that is not paid for.... No I am not happy that the city has given away licensing dollars that could bring income into this city. Mr. Fry you have been a strong advocate for fiscal responsibility,..yet you see no loss in this. Friends with the owner perhaps?

  • Geez, MD, you're just not happy with this, are you?

  • So there was no licensing agreement signed to gain any financial benefit for the City? So all these cars lets say if they make 100 of them at $25 a pop is $2,500.00 (subtract production costs) you can figure $2K pure profit... And the city of Frankfort gets nothing for licensing.... The SJ made a derogatory remark on the FB page about "Some people jumped to conclusions about public money being used." We did not jump to conclusions. I asked a question; I wanted to know of public funds were used to sponsor these toys....the answer was no, it was privately funded. OK, great. But how many of those "large cities" license their copyright to you for free and see no return on the use of their likeness?

  • Made in China and still costs $20-$25. That's quite a markup.

  • China? Great.