The stage is set for the 2012 fall car sale at Commonwealth Credit Union on U.S. 60.
For 25 years, local car dealerships have come together for the sponsored sale at the credit union, and though styles and brands have changed, the friendly competition hasn’t.
Representatives from six Frankfort dealerships voted for this year’s fall sale to take place Sept. 22 from 9 a.m. to 4 p.m. The dealers discussed the date at length, taking into consideration monthly sales, the home schedule for University of Kentucky football and the start of Keeneland’s fall meet.
Darrin Hendren, general sales manager of Crossroads Ford, said the sale promotes a healthy competition among the dealers, which creates better deals for the customers.
He also noted car owners wishing to trade-in their vehicles typically find the best bid during the sale. The consumer picks up the best offer out of the six bidders.
“It’s good for the consumer because it becomes a competitive shopping experience,” Hendren said.
“The dealers become more competitive, which is good for the public.”
In the spring sale, 98 cars were sold totaling $1.7 million in sales, said Phillip Dotson, indirect lending supervisor for the credit union.
“The spring sale was incredible, and we were very fortunate,” Dotson said.
Dealers convened Tuesday in a conference room at the credit union and popped turquoise and orange balloons containing numbered slips of paper. The numbers represented the lot where each dealership will showcase their inventory for the sale.
Capital City Car Sales will have its General Motors inventory back at the sale and will showcase inventory on two lots while the other five dealers will use one lot behind the credit union.