Rob Hardy

Investors Heritage Life Insurance Co has announced the appointment of Robert Hardy, executive vice president and general counsel, as chief executive officer effective Saturday.

Hardy, who joined Investors Heritage in 1987, succeeds Harry Lee Waterfield II, whose father founded the Frankfort-based company.

“Harry Lee has consistently embodied what is best in Investors Heritage. It is an honor to follow his lead and build on the great legacy that he and my grandfather have established,” Hardy said. “I look forward to working with the dedicated people at Investors Heritage and its wide network of partners to further our track record of exceptional service and excellence for our policyholders.”

In addition, Investors Heritage also announced Executive Vice President and Chief Operating Officer Raymond Carr and John Frye of Aquarian Holdings have been named Co-Presidents.

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