Hoping to encourage Covington and Northern Kentucky bourbon tourists to trickle south and west to Frankfort and Bardstown, the three tourism commissions announced the launch of a new digital marketing initiative — Come Find Bourbon, with the first letter of the slogan representative of each of the three cities involved.

“Covington, Frankfort and Bardstown all have rich and developing bourbon histories, distilleries and bourbon related tourist attractions,” said Robin Antenucci, executive director of the Frankfort/Franklin County Tourist & Convention Commission.

Bourbon marker downtown

The new bourbon marker on the corner of West Main Street and Broadway in downtown Frankfort points visitors in the direction of distilleries throughout the commonwealth.

Come For Bourbon map

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