The downtown bourbon marker, a 22-foot-tall sign that designates the direction and distance to more than 30 Kentucky distilleries, was completed Thursday morning.
The pole was installed late last summer at West Main and St. Clair streets. It was completed Thursday morning with the addition of arrow-shaped signs pointing in all directions and listing the mileage to Kentucky distilleries from the capital city.
“I think it looks fabulous and speaks to the fact that we really are the cradle of bourbon country,” said Kelly Everman, director of Downtown Frankfort Inc., one of numerous entities, including the Frankfort City Commission and the Franklin County Career and Technical Center, that partnered on the project.
Hoping for the marker to be included in numerous selfies as a starting point for bourbon tourists, officials see the pole as Frankfort’s silent way of staking its claim as the center of bourbon country.
Meant to draw the attention of the hundreds of thousands of bourbon tourists who visit the area annually, as well as locals, the marker has been in the works for nearly two years and cost about $2,000 in cash and $6,000 in contributions such as equipment and labor.
“It’s been a long, drawn-out process as creative projects often are,” Everman added. “But it speaks volumes without saying a word.”
Officials hope the attraction will encourage visitors to spend more time and money in the area.
“Once they get downtown, they might say, ‘Oh my gosh, this is such a great downtown. Let’s go eat,’ or ‘Let’s go” look at the stores,” Frankfort Bourbon Society board member Jason Delambre previously told The State Journal, adding that 15 of the distilleries listed on the marker are within 20 miles of the city.